Twenty interviews, and a solution people could dance to
China Thinks Big: senior road safety
Our team entered the CTB national round with a piece of square dance, raising senior citizens’ road-safety awareness on their daily commute.
I interviewed 20 senior residents from various communities in Wuxi to investigate road-safety risks during daily travel and the barriers they face in accessing safety information, identifying the key issues. We then incorporated traffic-safety knowledge into the music and choreography of square dancing, designing an interactive promotional format suitable for older adults so they could understand and retain safe-travel knowledge. The project advanced to the national round, and the safety content accumulated 3,000+ views online.